Integrity stems from the depths of every individual's heart, much like the deep roots of a towering tree—determining how tall we can grow, how long we can thrive, and how strong storms we can withstand. The meaning of integrity is profound and multifaceted. Here, I want to focus on two other important concepts derived from this core value: "User-Centricity" and "Altruistic Win-Win."
Upholding User-Centricity is the starting point of our value creation. All our accumulations must ultimately translate into warm, tangible actions—bringing meaningful changes to users, responding to their expectations and trust, and creating a better life.
The greatest obstacle to practicing User-Centricity often lies in the "echo chamber of self" within us. It’s easy to get trapped in our own experiences and perceptions, replacing user experience with "I think." True User-Centricity is a perspective shift that breaks through this "self-echo chamber." It requires empathy: we must step into users’ lives, and more importantly, into their hearts. "We are users, and users are us"—we need to genuinely and specifically understand their pain points and unmet needs. Only sincere devotion to users can earn their preference.
We have always cherished the desire to be extraordinary and not follow the crowd. Guided by the pursuit of "Different, and Much Better," we create unexpected, delightful experiences that exceed user expectations. Ultimately, we have built a unique product and brand mindset in users’ hearts, gaining dual recognition—emotionally and in value.
Users are not only the "destination" of all our efforts but also the "evaluators" of our value creation. Only when our products and services not only meet users’ rational needs but also touch their emotional chords, infusing daily life with tangible surprises, can our hard work truly bloom and bear fruit.
Upholding Altruistic Win-Win is the fertile soil that allows our enterprise to thrive like a forest. The long-term health of our company does not lie in standing alone, but in growing together as a forest. Sharing joy is far better than enjoying it alone. With an altruistic mindset, we are committed to advancing hand in hand with partners, achieving mutual trust, win-win results, and mutual success. We reject zero-sum games and embrace ecological prosperity.
On this path of win-win cooperation, the most crucial prerequisite is trust. Where does trust come from? It comes from "altruism," from our commitment to "not taking advantage and daring to suffer losses." This simple sincerity and seemingly unadorned persistence have enabled us and our partners to stand together through thick and thin—sharing hardships and joys alike. We have built invaluable trust, laying the foundation for enduring success.
Continuously making the four stakeholders happy is our mission and the premise for our company’s long-term health. We create great products for users, foster a joyful and progressive atmosphere for employees, build a platform of mutual trust and win-win for partners, and provide stable returns for shareholders. User satisfaction is the foundation for the satisfaction of other stakeholders, requiring us to consistently deliver great products and services with exceptional experiences.
Creating great products and services cannot be achieved alone. It requires a group of like-minded, sympathetic, world-class partners to support and empower each other, jointly pursuing the same goal: to create world-class great products.
This is not just a commitment—it is the foundation of our existence and the prerequisite for realizing our vision: to become a healthier, more enduring world-class enterprise. Health means sustainability that stands the test of time, not fleeting brilliance. Longevity means perpetual inheritance for a century, not a passing moment. Being world-class is not about size or scale, but about excellence in culture and capabilities. We firmly believe that a world-class corporate culture never seeks to change people; instead, it truly attracts "fellow travelers" who resonate with our values. Together, we wholeheartedly strive to create a harmonious ecosystem where users, employees, partners, and shareholders are all truly happy. Only then can our cause take deep roots and flourish, achieving enduring success.